Forgot your password?
New user?
GREEN MARKETING: LESSONS FROM THE GREEN GRAVEYARD
—
filed under:
Seminar
Why did GM lose $1 billion investment on its EV-1 electric car when drivers are lining up to buy Toyota's Prius electric/hybrid vehicle? Jacquelyn Ottman, internationally recognized expert in green marketing and "eco-Innovaiton" will reveal the answers to this and other questions at a lecture given as part of the 2006 Schering Plough Executive Lectures offered by the MA in Corporate Communications program of Fairleigh Dickinson University.
| What |
|
|---|---|
| When |
Mar 11, 2006 from 09:00 am to 01:00 pm |
| Where | Rothman Auditorium, FDU Florham Campus (Madison, NJ) |
| Contact Name | info@greenmarketing.com |
| Contact Phone | 212 879 4160 |
| Add event to calendar |
vCal
iCal
|
Natural Gas Company to Voluntarily Disclose Chemical Use
